Strategic Storytelling Book Download

Strategic Storytelling PDF
Author: Dave McKinsey
Publisher:
Format: PDF, ePub, Mobi
Category : Business presentations
Languages : en
Pages : 266
View: 4781

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Strategic Storytelling

by Dave McKinsey, Strategic Storytelling Books available in PDF, EPUB, Mobi Format. Download Strategic Storytelling books, "Strategic Storytelling" is a complete guide to creating persuasive business presentations.Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.


Storytelling Book Download

Storytelling PDF
Author: Dennis Metzger
Publisher: American Society for Training and Development
Format: PDF
Category : Business & Economics
Languages : en
Pages : 20
View: 6123

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Storytelling

by Dennis Metzger, Storytelling Books available in PDF, EPUB, Mobi Format. Download Storytelling books, A good story is often just the right method to effectively convey a message that supports an overall leadership communication plan. This issue explains how leaders can develop and use the art of storytelling to establish rapport, to enhance teamwork, and to send a message people will remember. It covers a step-by-step process to help incorporate storytelling in organizations. Also included is a case study based on the use of storytelling at Bell Atlantic and a job aid on story capturing and storytelling feedback.


The Strategic Storyteller Book Download

The Strategic Storyteller PDF
Author: Alexander Jutkowitz
Publisher: John Wiley & Sons
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 176
View: 138

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The Strategic Storyteller

by Alexander Jutkowitz, The Strategic Storyteller Books available in PDF, EPUB, Mobi Format. Download The Strategic Storyteller books, The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.


Auf Den Punkt Pr Sentationen Pyramidal Strukturieren Book Download

Auf den Punkt  Pr  sentationen pyramidal strukturieren PDF
Author: Axel Schoof
Publisher: Springer-Verlag
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : de
Pages : 390
View: 722

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Auf Den Punkt Pr Sentationen Pyramidal Strukturieren

by Axel Schoof, Auf Den Punkt Pr Sentationen Pyramidal Strukturieren Books available in PDF, EPUB, Mobi Format. Download Auf Den Punkt Pr Sentationen Pyramidal Strukturieren books, Die Autoren stellen in diesem Buch das Konzept der pyramidalen Kommunikation vor und beschreiben diesen Ansatz anhand klar nachvollziehbarer Vorgehensweisen und anschaulichen Beispielen. Präsentationen müssen das Wesentliche kurz und prägnant auf den Punkt bringen. Vorstände, Vorgesetze oder Kunden haben immer weniger Zeit, langatmige, bis ins letzte Detail aufgedröselte, Präsentationen über sich ergehen zu lassen. Die Realität sieht allerdings häufig anders aus. Ergebnisse und Botschaften werden aus analysierten Details schrittweise hergeleitet und finden sich erst am Ende einer unübersichtlichen „Folienschlacht“. Die pyramidale Kommunikation hingegen arbeitet konsequent mit klaren Botschaften, Top-down-Detaillierung und einer schlüssigen Struktur Das Ergebnis steht am Anfang – untermauert mit inhaltlicher Substanz. Der Empfänger entscheidet dabei selbst, was er vertiefen möchte. Dies fängt mit der Herausarbeitung der wesentlichen Ergebnisse an, geht über die empfängerorientierte Strukturierung der eigenen Argumente bis hin zur eigentlichen Präsentation. Auch der Aufbau dieses Buches spiegelt den pyramidalen Gedanken wider.​


Strategic Conspiracy Narratives Book Download

Strategic Conspiracy Narratives PDF
Author: Mari-Liis Madisson
Publisher: Routledge
Format: PDF, ePub, Mobi
Category : Political Science
Languages : en
Pages : 134
View: 2000

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Strategic Conspiracy Narratives

by Mari-Liis Madisson, Strategic Conspiracy Narratives Books available in PDF, EPUB, Mobi Format. Download Strategic Conspiracy Narratives books, Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience. Conspiracy theories play a significant role in the viral spread of misinformation that has an impact on the formation of public opinion about certain topics. They allow the connecting of different events that have taken place in various times and places and involve several actors that seem incompatible to bystanders. This book focuses on strategic-function conspiracy narratives in the context of (social) media and information conflict. It explicates the strategic devices in how conspiracy theories can be used to evoke a hermeneutics of suspicion – a permanent scepticism and questioning of so-called mainstream media channels and dominant public authorities, delegitimisation of political opponents, and the ongoing search for hidden clues and coverups. The success of strategic dissemination of conspiracy narratives depends on the cultural context, specifics of the targeted audience and the semiotic construction of the message. This book proposes an innovative semiotic perspective for analysing contemporary strategic communication. The authors develop a theoretical framework that is based on semiotics of culture, the notions of strategic narrative and transmedia storytelling. This book is targeted to specialists and graduate students working on social theory, semiotics, journalism, strategic communication, social media and contemporary social problems in general.


Strategic Communication Book Download

Strategic Communication PDF
Author: Anthony Dudo
Publisher: Routledge
Format: PDF, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 192
View: 2243

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Strategic Communication

by Anthony Dudo, Strategic Communication Books available in PDF, EPUB, Mobi Format. Download Strategic Communication books, The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.


Introducing Story Strategic Methods Book Download

Introducing Story Strategic Methods PDF
Author: Robert Strauss
Publisher: Wipf and Stock Publishers
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 212
View: 7235

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Introducing Story Strategic Methods

by Robert Strauss, Introducing Story Strategic Methods Books available in PDF, EPUB, Mobi Format. Download Introducing Story Strategic Methods books, The purpose of Introducing Story-Strategic Methods is to awaken us in the cross-cultural context. Our natural tendency is to be asleep to our own cultural values and core worldview assumptions. This tendency applies as well to our expectations in the cross-cultural context. For example, in what ways would a "justice" pattern of culture orient our speech and behavior? To what degree is a "justice" pattern of culture different from an "honor" pattern of culture? The book asserts that culture matters in effective communication. Going further, to what degree does a story told from the Bible nullify the power of culture? Often we assume that the biblical story trumps culture. It does not. The book affirms rigorously that culture is much more powerful than we first suppose. If in fact, culture trumps the biblical story. Therefore, understanding and skills are required for effective engagement across cultures. Strategic storytelling is a twelve-step methodology that addresses the problems of miscommunication and syncretism that plague the cross-cultural context. It offers a step-by-step solution that promises success. Insights are firmly rooted in Scripture and equally grounded in empirical research from the social sciences. The stories told throughout the book are true. The answers are compelling.


The Strategic Use Of Stories In Organizational Communication And Learning Book Download

The Strategic Use of Stories in Organizational Communication and Learning PDF
Author: Terrence L. Gargiulo
Publisher: Routledge
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 270
View: 3969

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The Strategic Use Of Stories In Organizational Communication And Learning

by Terrence L. Gargiulo, The Strategic Use Of Stories In Organizational Communication And Learning Books available in PDF, EPUB, Mobi Format. Download The Strategic Use Of Stories In Organizational Communication And Learning books, Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.


The Emerald Handbook Of Quantum Storytelling Consulting Book Download

The Emerald Handbook of Quantum Storytelling Consulting PDF
Author: David M. Boje
Publisher: Emerald Group Publishing
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 344
View: 7493

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The Emerald Handbook Of Quantum Storytelling Consulting

by David M. Boje, The Emerald Handbook Of Quantum Storytelling Consulting Books available in PDF, EPUB, Mobi Format. Download The Emerald Handbook Of Quantum Storytelling Consulting books, This Handbook develops a practical understanding of the new quantum storytelling consulting paradigm, providing case examples, ways to enact practices, and methods to conduct research into its impact and consequences. It will be essential reading for all scholars and practitioners of story and narrative consulting.


Markennarrative In Der Unternehmenskommunikation Book Download

Markennarrative in der Unternehmenskommunikation PDF
Author: Pablo Neder
Publisher: Springer-Verlag
Format: PDF, ePub
Category : Business & Economics
Languages : de
Pages : 242
View: 6811

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Markennarrative In Der Unternehmenskommunikation

by Pablo Neder, Markennarrative In Der Unternehmenskommunikation Books available in PDF, EPUB, Mobi Format. Download Markennarrative In Der Unternehmenskommunikation books, Pablo Neder zeigt auf, wie Geschichten im Allgemeinen und Unternehmensgeschichten im Speziellen beim Konsumenten wirken und weshalb sie weitererzählt werden. Dabei wird theoretisch wie empirisch dargelegt, dass Unternehmensgeschichten viele Potentiale für das Markenmanagement bereithalten, die in Wissenschaft und Praxis bisher kaum genutzt werden. Anhand eines interdisziplinären Ansatzes wird veranschaulicht, welche Faktoren die Erfolgsaussichten des Storytellings im Rahmen der Unternehmenskommunikation beeinflussen.