The Guide To The Product Management And Marketing Body Of Knowledge Book Download

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Author: Greg Geracie
Publisher: Aipmm
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 346
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The Guide To The Product Management And Marketing Body Of Knowledge

The Guide To The Product Management And Marketing Body Of Knowledge by Greg Geracie, The Guide To The Product Management And Marketing Body Of Knowledge Books available in PDF, EPUB, Mobi Format. Download The Guide To The Product Management And Marketing Body Of Knowledge books, Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl


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Author: Brian Lawley
Publisher: John Wiley & Sons
Format: PDF
Category : Business & Economics
Languages : de
Pages : 372
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The Guide To The Product Management And Marketing Body Of Knowledge by Brian Lawley, Produktmanagement F R Dummies Books available in PDF, EPUB, Mobi Format. Download Produktmanagement F R Dummies books, Kunden haben so eine große Auswahl an Produkten wie nie. Da müssen sich die Unternehmen etwas einfallen lassen, um beim Kunden aufzufallen: die Qualität, das Marketing, der Vertrieb und der Preis - das alles muss ein Produktmanager im Auge behalten, um das Produkt erfolgreich zu machen. Brian Lawley und Pamela Schure stellen alle Aspekte des Produktmanagements vor: die Planungsstrategie sowie den kompletten Produktlebenszyklus von der Marktreife bis zum Ausscheiden aus dem Markt. Sie erklären, wie Sie erste Ideen zu Produkten weiterentwickeln und wie Sie Kunden- und Marktanalysen durchführen. Erfahren Sie außerdem, wie Sie Teams führen und sie zu Höchstleistungen anspornen. Werden Sie so zu einem erfolgreichen Produktmanager, bringen Sie neue Produkte auf den Markt und steigern Sie Ihren Umsatz.


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Guide to the Project Management Body of Knowledge  PMBOK R  Guide Sixth Edition   Agile Practice Guide Bundle  GERMAN  PDF
Author: Project Management Institute
Publisher: Project Management Institute
Format: PDF, ePub
Category : Business & Economics
Languages : en
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The Guide To The Product Management And Marketing Body Of Knowledge by Project Management Institute, Guide To The Project Management Body Of Knowledge Pmbok R Guide Sixth Edition Agile Practice Guide Bundle German Books available in PDF, EPUB, Mobi Format. Download Guide To The Project Management Body Of Knowledge Pmbok R Guide Sixth Edition Agile Practice Guide Bundle German books, To support the broadening spectrum of project delivery approaches, PMI is offering A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition as a bundle with its latest, the Agile Practice Guide. The PMBOK® Guide – Sixth Edition now contains detailed information about agile; while the Agile Practice Guide, created in partnership with Agile Alliance®, serves as a bridge to connect waterfall and agile. Together they are a powerful tool for project managers. The PMBOK® Guide – Sixth Edition – PMI's flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth Edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more emphasis on strategic and business knowledge—including discussion of project management business documents—and information on the PMI Talent Triangle™ and the essential skills for success in today's market. Agile Practice Guide has been developed as a resource to understand, evaluate, and use agile and hybrid agile approaches. This practice guide provides guidance on when, where, and how to apply agile approaches and provides practical tools for practitioners and organizations wanting to increase agility. This practice guide is aligned with other PMI standards, including A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition, and was developed as the result of collaboration between the Project Management Institute and the Agile Alliance.


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Author: Project Management Institute Project Management Institute
Publisher:
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The Guide To The Product Management And Marketing Body Of Knowledge by Project Management Institute Project Management Institute, A Guide To The Project Management Body Of Knowledge Pmbok Guide Seventh Edition And The Standard For Project Management German Books available in PDF, EPUB, Mobi Format. Download A Guide To The Project Management Body Of Knowledge Pmbok Guide Seventh Edition And The Standard For Project Management German books, PMBOK® Guide is the go-to resource for project management practitioners. The project management profession has significantly evolved due to emerging technology, new approaches and rapid market changes. Reflecting this evolution, The Standard for Project Management enumerates 12 principles of project management and the PMBOK® Guide - Seventh Edition is structured around eight project performance domains. This edition is designed to address practitioners' current and future needs and to help them be more proactive, innovative and nimble in enabling desired project outcomes. This edition of the PMBOK® Guide: Reflects the full range of development approaches (predictive, adaptive, hybrid, etc.); Provides an entire section devoted to tailoring the development approach and processes; Includes an expanded list of models, methods, and artifacts; Focuses on not just delivering project outputs but also enabling outcomes; and * Integrates with PMIstandards+(tm) for information and standards application content based on project type, development approach, and industry sector.


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Author: Stan Jarzabek
Publisher: Springer
Format: PDF
Category : Technology & Engineering
Languages : en
Pages : 258
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The Guide To The Product Management And Marketing Body Of Knowledge by Stan Jarzabek, Integrating Research And Practice In Software Engineering Books available in PDF, EPUB, Mobi Format. Download Integrating Research And Practice In Software Engineering books, In this book, the authors highlight recent findings that hold the potential to improve software products or development processes; in addition, they help readers understand new concepts and technologies, and to see what it takes to migrate from old to new platforms. Some of the authors have spent most of their careers in industry, working at the frontiers of practice-based innovation, and are at the same time prominent researchers who have made significant academic contributions. Others work together with industry to test, in industrial settings, the methods they’ve developed in the lab. The choice of subject and authors represent the key elements of this book. Its respective chapters cover a wide range of topics, from cloud computing to agile development, applications of data science methods, re-engineering of aging applications into modern ones, and business and requirements engineering. Taken together, they offer a valuable asset for practitioners and researchers alike.


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Author: Gunjal, Bhojaraju
Publisher: IGI Global
Format: PDF, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 381
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The Guide To The Product Management And Marketing Body Of Knowledge by Gunjal, Bhojaraju, Managing Knowledge And Scholarly Assets In Academic Libraries Books available in PDF, EPUB, Mobi Format. Download Managing Knowledge And Scholarly Assets In Academic Libraries books, Knowledge management strategies play an important role across numerous industries. These processes and strategies can be adopted into higher education sectors for use in managing scholarly assets. Managing Knowledge and Scholarly Assets in Academic Libraries is an essential reference source for the latest research on approaches for adopting and implementing various facets of knowledge management in academia. Featuring expansive coverage on a range of topics and perspectives, such as knowledge mapping, social media applications, and linked data, this publication is ideally designed for librarians, students, managers, and scholars seeking current research on the innovative measures of knowledge management in libraries.


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Author: Steven Haines
Publisher: McGraw Hill Professional
Format: PDF
Category : Business & Economics
Languages : en
Pages : 784
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The Guide To The Product Management And Marketing Body Of Knowledge by Steven Haines, The Product Manager S Desk Reference 2e Books available in PDF, EPUB, Mobi Format. Download The Product Manager S Desk Reference 2e books, Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products. Written for practitioners by a practitioner, The Product Manager's Desk Reference explains how to: Choose and justify which products to build Plan for their profitable creation and deployment Develop and launch them Manage them once they enter the market Gracefully retire them and replace them with new products Efficiently allocate investments across all of the products in an organization The Product Manager's Desk Reference embodies everything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. PRAISE FOR The Product Manager's Desk Reference: "There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management." -- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent "Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession." -- BRIAN WEBER, Manager of Product Management, Thomson Reuters "Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community." -- DAN O'DAY, Senior Director, Product Management, Thomson Reuters "From now on, this book will stand as an important reference point for all product management teams." -- MARK ELLIOTT, Vice President, Product Management, Smiths Detection "The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. This is an incredibly valuable resource." -- DEBORAH LORENZEN, Chief Operating Officer, BNY Mellon University


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Author: Scott Berkun
Publisher: O'Reilly Germany
Format: PDF, ePub
Category : Computers
Languages : de
Pages : 480
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The Guide To The Product Management And Marketing Body Of Knowledge by Scott Berkun, Die Kunst Des It Projektmanagements 2nd Edition Books available in PDF, EPUB, Mobi Format. Download Die Kunst Des It Projektmanagements 2nd Edition books, Weshalb verschieben sich Release-Termine ständig? Warum funktioniert die Team-Kommunikation zwischen Designern, Entwicklern und Marketing nicht? Wie kommt man auf wirklich kreative Ideen? Und was tun, wenn etwas schief geht? Wenn Sie sich Fragen wie diese schon oft gestellt haben – Scott Berkun hat die Antworten für Sie. Mit Humor und scharfem Blick beleuchtet der erfahrene Autor und Projektmanager die klassischen Aufgaben, Herausforderungen und Mechanismen des IT-Projektmanagements. Von der fachkundigen Planung über die zielgerichtete Team-Kommunikation bis hin zum erfolgreichen Projektabschluss – hier erhalten Sie kompetente Einblicke in die Realität der Projektleitung. Projekte realistisch planen Entdecken Sie, welche ersten Schritte das Projekt erfolgreich starten, wie man solide Zeitpläne entwickelt und gute Visionsdokumente und Spezifikationen schreibt, wie neue Ideen entstehen und was man aus ihnen machen kann. Teams effektiv führen Erhalten Sie Einblicke in die erfolgreiche Teamleitung: Lernen Sie, wie man die Team-Moral kultiviert, konfliktfrei kommuniziert, Meetings optimal gestaltet und den Spaß am Projekt steigert. Neu in der überarbeiteten Auflage Die zweite, komplett überarbeitete Auflage wurde um Übungsteile am Ende jeden Kapitels erweitert. Dadurch kann der Leser durch über 120 Übungen die Kapitelinhalte praxisnah erschließen und vertiefen.


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Author: Татьяна Якубова
Publisher: Litres
Format: PDF, Kindle
Category : Business & Economics
Languages : ru
Pages :
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The Guide To The Product Management And Marketing Body Of Knowledge by Татьяна Якубова, Books available in PDF, EPUB, Mobi Format. Download books, Учебник и практикум для бакалавров и магистров, изучающих современные направления менеджмента и маркетинга, содержит комплексное освещение теоретических и практических сторон управления продуктом. В книге подробно отражены процессы создания, вывода на рынок, поддержания, укрепления и продвижения продуктов компании с целью завоевания ими лидирующих позиций на рынке. Несомненным достоинством учебника является авторский стиль изложения – ясный и понятный, сопровождающийся большим количеством рисунков, примеров и разнообразных заданий. Это яркий и интересный пример современного учебника, который направлен на формирование управленческого мышления, основанного на понимании сущности и применения технологии управления продуктом в различных сферах бизнеса в эпоху глобализации.


Take Charge Product Managment Book Download

Take Charge Product Managment PDF
Author: Greg Geracie
Publisher: Actuation Consulting (Actuation Publications)
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 184
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Take Charge Product Managment

The Guide To The Product Management And Marketing Body Of Knowledge by Greg Geracie, Take Charge Product Managment Books available in PDF, EPUB, Mobi Format. Download Take Charge Product Managment books, Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. About the Author Greg Geracie is a recognized thought leader in the field of product management and the President of Actuation Consulting, the world's leading product management consulting and training organization. Actuation Consulting is a global provider of product management consulting, training, and advisory services to many of world's most well-known organizations. Greg is the author of two global best sellers Take Charge Product Management and The Guide to the Product Management and Marketing Body of Knowledge. He is also an adjunct professor at DePaul University's College of Computing and Digital Media where he teaches graduate and undergraduate courses on high-tech and digital product management. Greg is a former board member of the Business Architecture Guild where he contributed to the most recent version of the BIZBOK Guide. As an industry expert, Greg has also been asked to contribute his product management expertise to a growing list of professional bodies of knowledge, including the Institute of Electrical and Electronics Engineers (IEEE) first ITBOK and the latest BABOK Guide. Greg is currently a member of the IEEE's Information Technology Committee.


Situative Gestaltung Des It Produktmanagements Book Download

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Author: Katharina Ute Peine
Publisher: BoD – Books on Demand
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : de
Pages : 448
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Situative Gestaltung Des It Produktmanagements

The Guide To The Product Management And Marketing Body Of Knowledge by Katharina Ute Peine, Situative Gestaltung Des It Produktmanagements Books available in PDF, EPUB, Mobi Format. Download Situative Gestaltung Des It Produktmanagements books, Für die Funktion des IT-Produktmanagements können bislang weder in Wissenschaft noch Praxis ausreichende Erkenntnisse aufgewiesen und zudem kein anerkanntes Modell verzeichnet werden, um IT-Produktmanager unterschiedlicher Organisationen in die Lage zu versetzen, die jeweiligen IT-Produkte zum Erfolg zu führen. Diese Arbeit verfolgt das gestaltungsorientierte Ziel, ein theoriegeleitetes, hypothetisches, validiertes, situatives Modell für das IT-Produktmanagement als Ergebnis aus der Zusammenführung von Theorie und Praxis zu entwickeln, das zusätzlich Gestaltungsempfehlungen für IT-Produktmanager geben kann. Hierbei wird besonderes Augenmerk auf gemeinsame Merkmale gelegt, die eine Typisierung von IT-Produktmanagern zulassen. Um dieses Ziel zu erreichen, wird die Stelle des IT-Produktmanagements im situativen Kontext aus unterschiedlichen Perspektiven erforscht und konkretisiert. Aufbauend auf den wissenschaftlichen Erkenntnissen und den empirischen Befunden aus der Praxis, wird durch sensibilisierende Konzepte ein theoriegeleitetes Modell für das IT-Produktmanagement (SIMOIT-PM) erstellt. Identifiziert werden sechs Referenztypen. Durch eine Zuordnung zu diesen Typen können IT-Produktmanager durch Ableitung von Gestaltungsempfehlungen bei der Betreuung ihrer IT-Produkte unterstützt werden. Zuletzt erfolgt eine Validierung, zum einen argumentativ, um die Rigorosität der Ergebnisse darzustellen, zum anderen an der Praxis durch Fallstudien, um die Anwendbarkeit und Funktionalität des SIMOIT-PM aufzuzeigen.


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Author:
Publisher: Project Management Institute
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 176
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Standard For Program Management Fourth Edition German

The Guide To The Product Management And Marketing Body Of Knowledge by , Standard For Program Management Fourth Edition German Books available in PDF, EPUB, Mobi Format. Download Standard For Program Management Fourth Edition German books, The Standard for Program Management – Fourth Edition differs from prior editions by focusing on the principles of good program management. Program activities have been realigned to program lifecycle phases rather than topics, and the first section was expanded to address the key roles of program manager, program sponsor and program management office. It has also been updated to better align with PMI's Governance of Portfolios, Programs, and Projects: A Practice Guide.


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Author: Thomas T. Nagle
Publisher: Springer
Format: PDF, Mobi
Category : Business & Economics
Languages : de
Pages : 308
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The Guide To The Product Management And Marketing Body Of Knowledge by Thomas T. Nagle, Pricing Praxis Der Optimalen Preisfindung Books available in PDF, EPUB, Mobi Format. Download Pricing Praxis Der Optimalen Preisfindung books, Schwerpunkte des Buches sind die Wettbewerbsstrategie und die Integration der Kostenanalyse in den marktbedingten Preisbildungsprozeß. Die Autoren erklären, wie die Rentabilität eines Unternehmens trotz starker Konkurrenz erhalten werden kann. Und zwar muß der Wettbewerb gelenkt werden, anstatt lediglich auf die Konkurrenz zu reagieren. Der Leser erfährt einfache, aber äußerst wirkungsvolle finanzielle Techniken zur Integration der Kostenfrage in Marketingentscheidungen. Schließlich werden Gewinnmöglichkeiten erläutert, die sich aus einer Marktsegmentierung ergeben, ebenso wie die spezifischen Techniken zur Erreichung dieser Segmentierung.