The Guide To The Product Management And Marketing Body Of Knowledge Book Download

The Guide to the Product Management and Marketing Body of Knowledge PDF
Author: Greg Geracie
Publisher: Aipmm
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 346
View: 4512

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The Guide To The Product Management And Marketing Body Of Knowledge

by Greg Geracie, The Guide To The Product Management And Marketing Body Of Knowledge Books available in PDF, EPUB, Mobi Format. Download The Guide To The Product Management And Marketing Body Of Knowledge books, Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl


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Produktmanagement f  r Dummies PDF
Author: Brian Lawley
Publisher: John Wiley & Sons
Format: PDF, Docs
Category : Business & Economics
Languages : de
Pages : 372
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Produktmanagement F R Dummies

by Brian Lawley, Produktmanagement F R Dummies Books available in PDF, EPUB, Mobi Format. Download Produktmanagement F R Dummies books, Kunden haben so eine große Auswahl an Produkten wie nie. Da müssen sich die Unternehmen etwas einfallen lassen, um beim Kunden aufzufallen: die Qualität, das Marketing, der Vertrieb und der Preis - das alles muss ein Produktmanager im Auge behalten, um das Produkt erfolgreich zu machen. Brian Lawley und Pamela Schure stellen alle Aspekte des Produktmanagements vor: die Planungsstrategie sowie den kompletten Produktlebenszyklus von der Marktreife bis zum Ausscheiden aus dem Markt. Sie erklären, wie Sie erste Ideen zu Produkten weiterentwickeln und wie Sie Kunden- und Marktanalysen durchführen. Erfahren Sie außerdem, wie Sie Teams führen und sie zu Höchstleistungen anspornen. Werden Sie so zu einem erfolgreichen Produktmanager, bringen Sie neue Produkte auf den Markt und steigern Sie Ihren Umsatz.


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Guide to the Project Management Body of Knowledge  PMBOK R  Guide Sixth Edition   Agile Practice Guide Bundle  GERMAN  PDF
Author: Project Management Institute
Publisher: Project Management Institute
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 976
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by Project Management Institute, Guide To The Project Management Body Of Knowledge Pmbok R Guide Sixth Edition Agile Practice Guide Bundle German Books available in PDF, EPUB, Mobi Format. Download Guide To The Project Management Body Of Knowledge Pmbok R Guide Sixth Edition Agile Practice Guide Bundle German books, To support the broadening spectrum of project delivery approaches, PMI is offering A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition as a bundle with its latest, the Agile Practice Guide. The PMBOK® Guide – Sixth Edition now contains detailed information about agile; while the Agile Practice Guide, created in partnership with Agile Alliance®, serves as a bridge to connect waterfall and agile. Together they are a powerful tool for project managers. The PMBOK® Guide – Sixth Edition – PMI's flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth Edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more emphasis on strategic and business knowledge—including discussion of project management business documents—and information on the PMI Talent Triangle™ and the essential skills for success in today's market. Agile Practice Guide has been developed as a resource to understand, evaluate, and use agile and hybrid agile approaches. This practice guide provides guidance on when, where, and how to apply agile approaches and provides practical tools for practitioners and organizations wanting to increase agility. This practice guide is aligned with other PMI standards, including A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition, and was developed as the result of collaboration between the Project Management Institute and the Agile Alliance.


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Author: Michael Lorenz
Publisher:
Format: PDF, ePub, Docs
Category :
Languages : de
Pages : 62
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Erfolgreiche Fuhrung Mit Dem Vierfarben Modell

by Michael Lorenz, Erfolgreiche Fuhrung Mit Dem Vierfarben Modell Books available in PDF, EPUB, Mobi Format. Download Erfolgreiche Fuhrung Mit Dem Vierfarben Modell books, F�hrungswissen punktgenau!Geb�ndeltes Wissen f�r die Anwendung in der Praxis!Eine der schwierigsten Herausforderungen f�r F�hrungskr�fte ist es, mit der Individualit�t ihrer Mitarbeiter umzugehen. Warum verh�lt sich der Mitarbeiter so? Warum reagiert er anders als andere Mitarbeiter? Wie verh�lt sich der Mitarbeiter in stressigen Situationen?Dieses Buch, aus der grow.up.-Reihe F�hrungswissen, hilft Ihnen dabei, sich selbst und andere besser zu verstehen. Sie lernen, die unterschiedlichen Verhaltensmuster ihrer Mitarbeiter mit den eigenen so in Einklang zu bringen, dass Beziehungen, Kommunikation und Zusammenarbeit nachhaltig verbessert werden. Sie wissen, was Ihr Farbtyp �ber Ihren F�hrungsstil aussagt, wie Sie Ihre Wirkung auf andere gezielt verbessern und in Verhandlungen �berzeugen k�nnen. Sie erfahren, was sie bei der Teamarbeit mit den unterschiedlichen Typen beachten m�ssen und k�nnen Konflikte fr�hzeitig antizipieren. Des Weiteren hilft Ihnen das Buch dabei, schneller zu erkennen, welcher Farbtyp im Bewerbungsgespr�ch vor Ihnen sitzt und ob dieser zur Stelle sowie zu Ihnen und dem Team passt. F�hrungswissen punktgenau - eine hervorragende Kurzanleitung f�r die vielen verschiedenen Einsatzm�glichkeiten des Vierfarben-Modells zur erfolgreichen Unterst�tzung Ihrer F�hrungsarbeit.


A Guide To The Human Resource Body Of Knowledge Hrbok Book Download

A Guide to the Human Resource Body of Knowledge  HRBoK  PDF
Author: Sandra M. Reed
Publisher: John Wiley & Sons
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 624
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A Guide To The Human Resource Body Of Knowledge Hrbok

by Sandra M. Reed, A Guide To The Human Resource Body Of Knowledge Hrbok Books available in PDF, EPUB, Mobi Format. Download A Guide To The Human Resource Body Of Knowledge Hrbok books, An essential reference for HR professionals and HRCI certification candidates The HRCI® Official Body of Knowledge is the official reference for HR professionals, and a study guide for candidates preparing for the aPHR, PHR, SPHR, GPHR, PHRi, and SPHRi exams. Compiled to help HR professionals to align their organizations with essential practices, this book also covers the Core Knowledge Requirements for all exams administered by The HR Certification Institute®. Authoritative discussion sets the standards for Business Management and Strategy; Workforce Planning and Employment; Human Resource Development; Compensation and Benefits; Employee and Labor Relations; and Risk Management, while material from the HRCI Certification Handbook provides information on exam eligibility, prep tips, practice questions, and more. More in-depth than a study guide, this book covers the sum-total of what it means to be an HR professional in a modern, ever-evolving field. Contributions from dozens of HR subject matters experts cover the essential skills, knowledge, and methods that define the profession's best practices. Whether used as a desk reference, self-assessment, or exam prep, this book allows you to: Assess your skill set and your organization's practices against the HRCI standard Get the latest information on strategies HR professionals can use to help their organizations and their profession Internalize the body of knowledge that forms the basis for all HRCI certification exams Learn how to best prepare for the exams, and test your knowledge with chapter questions and practice exams As the field becomes more diverse and complex, HR professionals need an informational "home base" for periodic check-ins and authoritative reference; as a certifying body for over four decades, HRCI has drawn upon its collective expertise to codify a standard body of knowledge for the field. The HRCI® Official Body of Knowledge is the definitive reference for HR practitioners, organizations, instructors, and certification candidates.


Value Proposition Design Book Download

Value Proposition Design PDF
Author: Alexander Osterwalder
Publisher: Campus Verlag
Format: PDF, ePub
Category : Business & Economics
Languages : de
Pages : 316
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Value Proposition Design

by Alexander Osterwalder, Value Proposition Design Books available in PDF, EPUB, Mobi Format. Download Value Proposition Design books, Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Quote an Flops immens. Mit Alexander Osterwalders »Value Proposition Design« wäre das nicht passiert! Der Erfinder von »Business Model Generation« liefert die kreative Bauanleitung für innovative Produkte. Sein Ziel: Schluss mit sinnlosen Dingen, die keiner will. Mit Osterwalders bewährtem Canvas-Konzept entsteht spielerisch die perfekte Passform zwischen Produkt und Kunde. Praxisorientiert zeigt das Buch, wie aus der Idee ein Must-have wird. Ein Onlineservice mit Tools, Tests und Fallstudien sowie die Schnittstelle zur Business-Model-Generation-Community ergänzen das Powerpaket. Der neue Osterwalder mit Haben-wollen-Effekt!


A Guide To The Project Management Body Of Knowledge Pmbok R Guide Sixth Edition Agile Practice Guide Bundle Hindi Book Download

A Guide to the Project Management Body of Knowledge  PMBOK R  Guide Sixth Edition   Agile Practice Guide Bundle  HINDI  PDF
Author: Project Management Institute
Publisher: Project Management Institute
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 756
View: 979

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A Guide To The Project Management Body Of Knowledge Pmbok R Guide Sixth Edition Agile Practice Guide Bundle Hindi

by Project Management Institute, A Guide To The Project Management Body Of Knowledge Pmbok R Guide Sixth Edition Agile Practice Guide Bundle Hindi Books available in PDF, EPUB, Mobi Format. Download A Guide To The Project Management Body Of Knowledge Pmbok R Guide Sixth Edition Agile Practice Guide Bundle Hindi books, To support the broadening spectrum of project delivery approaches, PMI is offering A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition as a bundle with its latest, the Agile Practice Guide. The PMBOK® Guide – Sixth Edition now contains detailed information about agile; while the Agile Practice Guide, created in partnership with Agile Alliance®, serves as a bridge to connect waterfall and agile. Together they are a powerful tool for project managers. The PMBOK® Guide – Sixth Edition – PMI's flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth Edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more emphasis on strategic and business knowledge—including discussion of project management business documents—and information on the PMI Talent Triangle™ and the essential skills for success in today's market. Agile Practice Guide has been developed as a resource to understand, evaluate, and use agile and hybrid agile approaches. This practice guide provides guidance on when, where, and how to apply agile approaches and provides practical tools for practitioners and organizations wanting to increase agility. This practice guide is aligned with other PMI standards, including A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition, and was developed as the result of collaboration between the Project Management Institute and the Agile Alliance.


The Product Manager S Desk Reference 2e Book Download

The Product Manager s Desk Reference 2E PDF
Author: Steven Haines
Publisher: McGraw-Hill Education
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 784
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The Product Manager S Desk Reference 2e

by Steven Haines, The Product Manager S Desk Reference 2e Books available in PDF, EPUB, Mobi Format. Download The Product Manager S Desk Reference 2e books, Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products. Written for practitioners by a practitioner, The Product Manager's Desk Reference explains how to: Choose and justify which products to build Plan for their profitable creation and deployment Develop and launch them Manage them once they enter the market Gracefully retire them and replace them with new products Efficiently allocate investments across all of the products in an organization The Product Manager's Desk Reference embodies everything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. PRAISE FOR The Product Manager's Desk Reference: "There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management." -- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent "Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession." -- BRIAN WEBER, Manager of Product Management, Thomson Reuters "Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community." -- DAN O'DAY, Senior Director, Product Management, Thomson Reuters "From now on, this book will stand as an important reference point for all product management teams." -- MARK ELLIOTT, Vice President, Product Management, Smiths Detection "The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. This is an incredibly valuable resource." -- DEBORAH LORENZEN, Chief Operating Officer, BNY Mellon University


Integrating Research And Practice In Software Engineering Book Download

Integrating Research and Practice in Software Engineering PDF
Author: Stan Jarzabek
Publisher: Springer
Format: PDF, ePub, Docs
Category : Technology & Engineering
Languages : en
Pages : 258
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Integrating Research And Practice In Software Engineering

by Stan Jarzabek, Integrating Research And Practice In Software Engineering Books available in PDF, EPUB, Mobi Format. Download Integrating Research And Practice In Software Engineering books, In this book, the authors highlight recent findings that hold the potential to improve software products or development processes; in addition, they help readers understand new concepts and technologies, and to see what it takes to migrate from old to new platforms. Some of the authors have spent most of their careers in industry, working at the frontiers of practice-based innovation, and are at the same time prominent researchers who have made significant academic contributions. Others work together with industry to test, in industrial settings, the methods they’ve developed in the lab. The choice of subject and authors represent the key elements of this book. Its respective chapters cover a wide range of topics, from cloud computing to agile development, applications of data science methods, re-engineering of aging applications into modern ones, and business and requirements engineering. Taken together, they offer a valuable asset for practitioners and researchers alike.


Die Scrum Revolution Book Download

Die Scrum Revolution PDF
Author: Jeff Sutherland
Publisher: Campus Verlag
Format: PDF
Category : Business & Economics
Languages : de
Pages : 229
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Die Scrum Revolution

by Jeff Sutherland, Die Scrum Revolution Books available in PDF, EPUB, Mobi Format. Download Die Scrum Revolution books, »Scrum« heißt die revolutionäre Methode, die seit den 90er-Jahren große ITProjekte zum Fliegen bringt. Und das schneller und kostengünstiger als geplant: Unternehmen, die mit Scrum arbeiten, schaffen die doppelte Arbeit in der Hälfte der Zeit. Gar nicht auszudenken, was geschähe, wenn jede Firma von dieser Methode profitieren könnte! Genau das ist Jeff Sutherlands Mission. Als Scrum-Erfinder zeigt er in seinem neuen Standardwerk ganz normalen Unternehmen, wie sie Scrum-Teams etablieren, ihre Entwicklungsaufgaben vereinfachen und alle ihre Projekte agil, zügig und kostengünstig durchziehen.